WARRIOR - Get Your Head Back Into The Game
Social Media Marketing
You cannot be yourself when you are lacking of energy. Warrior's immense level of energy is ready for us to bust it out on digital channels, recharge our Gen Z battery to the fullest. Prepare to get mentally refreshed by Warrior and its mind-blowing content on fanpage. Brace yourself for a bucket-load of Gen-Z-ish freshness that can only be found here (actually there is more on Warrior fanpage).
The campaign got us 2 nominations at Vietnam 2021 MMA Smarties - Product/Service Launch and User Generated/Influencer Marketing category.
Credits to:
Client: Warrior Vietnam
Creative Lead: Iris Tam Nguyen
Senior Art Director: Jime Ngo
Copywriter: Dang Nguyen
Designer: Nguyen Thai Ngoc Trinh, Nhat Nguyen
Community Supervisor: Salmon Le
Chi Pu Livestream (you may skip to The Switch at 12:50)
Cris Phan livestream (you may skip to The Switch at 8:50)
THE SWITCH livestream
This was the follow up asset to the original iTVC .
Just a small recap: when they were lacking of energy, the 2 main characters lost their true self and became a different version of them.
The livestream did more than just a mere transformation. It leveraged the key message in the most 'social' way and gave user topics and space to spread the news out even more on digital platforms.
Specifically in the livestream, when the energy level hits the lowest, Chi Pu and Cris Phan lost their ways when livestreaming simultaneously.
We set up both Cris and Chi's streams at the same time and at the same place for some little gimmicks and surprise for the audience.
Skip to the timestamp to find out ;)