Mcredit - As Caring As Your Family
Turning over a new and customer-friendly page for Mcredit
In the current market where the consumer lending sector is being labeled with negative reputation as well as communicating impractical messages, Mcredit needs to differentiate themselves with a fresh appearance to appeal to the life of loanees.
Starts from the insight of “the first people we want to ask for help when in trouble is the people who are related to us”, this campaign has been developed collaborated based on a more-familiar factor to our beloved loanees which is 'loved ones around us', therefore gave birth to the idea of "As Caring As Your Family" and made Mcredit your second family for every financial need.
Credits to:
Client: Mcredit
Creative Director: Trung Bui
Junior Art Director: Van Tang
Copywriter: Dang Nguyen
TA-oriented KV series
Having our the 4 main types of customers based on their occupations categorized,
we create a series of KVs featuring caring messages in down-to-earth tone of voice to appeal to our target audience.
30s TVC spot aired on national telly
Portrayed multiple daily situations from 3 parts of our country where the brand is needed
with the same down-to-earth tone of voice, Mcredit hopes to become more than just a short-term financial problem solver but a companion to our loanees