Let Hair Speak
L'Oréal Professionnel Communication Campaign
You have listened to KOLs, models, hairdressers, and even other hair brands. But have you ever truly listened to the need of your hair? We believe that with Serie Expert, L’Oreal can offer our customers a chance to truly understand your hair, by carefully listen and take care of them like a PRO.
Credits to:
Client: L'Oréal Professionnel Vietnam
Creative Lead: Iris Tam Nguyen
Art Director: Jime Ngo
Copywriter: Dang Nguyen
Designer: Nguyen Trung Nhat, Nguyen Tan Phat
Animated KV
We utilized 3 different types of hair, allow them to state their own demand
and provide solutions from L'Oreal Professionnel.
The hair was actually speaking, as a part of it forming the letter "want" to match with the 'Let Hair Speak' idea.
Product VDOs
We went a little further, provide customers and their hair with more information about different lines of product that can be customized to match with the need of each hair type.
After seeing the market is packed with many campaigns suggested customers that they need to follow the instructions of many parties involved (influencers, hair dressers, experts, etc.) in order to have a dream-like hair, we decided to take a different path to win the headline.
We let hair have its own say in this, because the hair knows what it needs best.\
Thank you for your attention <3.