AQUA - À QUÁ VỪA
Product Launch Communication Campaign
How to declare the entrance of the two economical household appliances from AQUA into the market?
Using a clever wordplay between the brand name and the USPs of the products, the idea "À Quá Vừa" was given birth to to make a statement: AQUA matches perfectly with newlywed life.
The idea earned us a nomination at Vietnam 2021 MMA Smarties - Social Media Marketing category.
Credits to:
Client: AQUA Vietnam
Creative Lead: Iris Tam Nguyen
Copywriter: Dang Nguyen
Senior Art Director: Jime Ngo
Designer: Nguyen Thai Ngoc Trinh, Nhat Nguyen
Social Community Supervisor: Salmon Le
Un-match teasing ad series
Utilizing 'OCD triggering' situations involved the usage of refrigerator and washing machine in daily life to create
a little teaser for the upcoming product release from AQUA.
KV for 3 scenarios
Featuring 3 amusing takes on familiar problems of just-moved-in newlyweds,
AQUA cleverly hinted the special features and qualities that the new products possess.
6s Bumper Ads Series
Featured different 'sizing' problems from 3 parts of Vietnam that can easily be solved
by the ultimate duo from AQUA - saving both space and budget for newlyweds homes.
KOL Photo Album featuring Giang Ơi & Anh Bạn Thân
Perfectly matched with the target audience of the campaign, we decided to ask Giang Ơi & Anh Bạn Thân for a helping hand - spreading out how AQUA with the new products has assisted the two since the first day of marriage.
Content & campaign summary
All the info you need about the campaign as well as a summary of social content could be found here in the VDO
(with a narration of mine).
Thank you for tuning in with me <3.